148K
Comments
700K+
Likes
30M+
Views
Weaving together viral Indonesian trends from 2018 into one video, soundtracked by a mashup of the year’s most popular songs
YouTube Rewind Indonesia 2018
The first professionally-produced YouTube Rewind in the Indonesian content scene
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Behind the scenes
The challenge
How can we compress 365 days' worth of internet trends into one cohesive story?
A series of videos showcasing BTN's reliability and prestige for their priority banking customers
BTN Prioritas with Darius Sinathrya
The first professionally-produced YouTube Rewind in the Indonesian content scene
YouTube Rewind Indonesia 2018
A coming-of-age short film in collaboration with content creator Agung Hapsah and Samsung A Series
"Dear Friend" by Agung Hapsah
Keeping the subject of life insurance light and breezy
Prudential PRUFuture
Related works
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The approach
It really does take a village. We collaborated with internet sensation Sabun Squad to dream up the concept of this video. We also had backup from GoPay and BTN to bring the slightly kooky vision to life
The results
YouTube Rewind Indonesia 2018 became the first professionally-produced YouTube Rewind in the Indonesian content scene, with over 30 million views and 700,000 likes on the platform. Every YouTube Rewind Indonesia you see to date follows the bar that we've set
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