We didn't stop at the video though. Our work for Telkomsel Envion encompassed everything from product naming, branding, key visuals, ads, and this animated commercial
Telkomsel IoT Envion
A stop-motion animated video to simplify the technicalities of Telkomsel IoT's new B2B energy monitoring solution
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Behind the scenes
The challenge
Create a disruptive communication strategy for a new energy monitoring solution which consisted of technical and complex features
A stop-motion animated video to simplify the technicalities of Telkomsel IoT's new B2B energy monitoring solution
Telkomsel IoT Envion
This video details Telkomsel IoT's wide-area network solution for daily business operations, but simplified
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The approach
We came up with an all-encompassing branding strategy, starting with product naming, logo, and supporting assets for digital channels. We wanted our explainer video to make complex technology understandable for the B2B audience. So, we took it back to the basics -- a good old superhero story told through stop-motion animation
The results
A unique original animated film which presented an otherwise intimidating technology in a refereshing and engaging way for the B2B segment, leading to Telkomsel IoT achieving more than the targeted KPI at the start of the product launch
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