A human take on Prudential's life insurance product, PRUFuture, told through the story of a young Indonesian family
Prudential PRUFuture
Keeping the subject of life insurance light and breezy
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Behind the scenes
The challenge
Convince the Sandwich Generation that life insurance is worth the investment amidst all their other monthly expenses that are just as important
A series of videos showcasing BTN's reliability and prestige for their priority banking customers
BTN Prioritas with Darius Sinathrya
The first professionally-produced YouTube Rewind in the Indonesian content scene
YouTube Rewind Indonesia 2018
A coming-of-age short film in collaboration with content creator Agung Hapsah and Samsung A Series
"Dear Friend" by Agung Hapsah
Keeping the subject of life insurance light and breezy
Prudential PRUFuture
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The approach
We leaned into the goofiness of every day family life to relate to the audience on an emotional level
The results
A video that warms the heart and gets the audience to consider the necessary steps to protect their families' wellbeing
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