This new production continues the story from the last BTN Prioritas Plus video a year before, now with a main talent to add more depth and engagement
BTN Prioritas with Darius Sinathrya
A series of videos showcasing BTN's reliability and prestige for their priority banking customers
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Behind the scenes
The challenge
We had to create a commercial that smoothly continues the story from last year’s ad, showcasing BTN Prioritas’ specific luxurious features
A series of videos showcasing BTN's reliability and prestige for their priority banking customers
BTN Prioritas with Darius Sinathrya
The first professionally-produced YouTube Rewind in the Indonesian content scene
YouTube Rewind Indonesia 2018
A coming-of-age short film in collaboration with content creator Agung Hapsah and Samsung A Series
"Dear Friend" by Agung Hapsah
Keeping the subject of life insurance light and breezy
Prudential PRUFuture
Related works
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The approach
We took the filming all the way to Bali and Lombok to capture the elegance of sunsets and the Phinisi course, perfectly capturing a luxurious image that BTN Prioritas represents
The results
This edition of BTN Prioritas is a visually cinematic commercial that garnered 1.8 million views and effectively highlighted the exclusivity of being a BTN Prioritas customer
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