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When investment meets wit, you get this TV commercial that makes you laugh and gets you thinking about planning your financial future at the same time
BTN Investa
A fun take on investment preferences to educate BTN audiences about their different investment products
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Behind the scenes
The challenge
Create a video that makes investment products not seem boring. Also, shoot said video during the pandemic while staying six feet apart at all times. No big deal
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The approach
Since we had to keep our distance, we decided to tell our story through three quirky characters on a group video call. That way, we ran a small set, which allowed us to comply with health protocols. Each of the characters represent a popular investment preference, showing BTN's audience the various investment products available on BTN Investa
The results
A commercial that successfully entertains and educates BTN's audience
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